Target Audience Research

For my audience research, I needed to find out allot of relevant information to identify what people would buy, what elements people want to see in the magazine and perhaps a gap in the market. This is so more people want to buy my magazine over another, some of the factors that would effect this are price, contents and genre. The best way to do this in terms of qualitative answers was with a questionnaire. I created the questionnaire below and asked 20 boys and 20 girls to fill it out. I have used the answer to create the graphs below as well.

Questionnaire

Place a tick next to your answer.

Are you male or female?
Male
Female

How often do you purchase music magazines?
More than once a week
Weekly
Monthly
Yearly
Never

Which subcultures do you enjoy hearing about? (Tick all appropriate)
Emo
Indie
Rave
Club
Metal
Rap

Which genre of music do you enjoy most?
Rap
RnB
Rock
Metal
Dance/Electronic
Pop

What do you think would look best on a front cover?
Band performing
Attractive Women
Rave/Club/Party picture
Close up of singer performing
Other (Please Specify)

Which music magazine do you think is best?
Kerrang
NME
Mixmag
Smash Hits

What would you like to see in the magazine? (Tick all appropriate)

Interviews
Music Reviews
Gig reviews
Competitions
Club Reviews
Fashion
Letters
New music technology reviews
New bands
Gossip

Name two colours you think are eye catching and work together.

1.
2.
DO RESULTS
Do you prefer music magazine to cover one genre or multiple?

Single
Multiple

Is there an area of music you think is not covered enough?
_________
DO ANSWER
Do advertisements in magazines appeal to you?

Yes
No

Thanks for completing this questionnaire :)